CV

Professional Summary

After four years of experience in journalism and marketing, Giorgi is seeking
opportunities in UX/UI that will allow her to create beautiful microcopy that impacts people positively.

A versatile and disciplined writer, she is interested in using cognitive
science to inform accessible designs, and creating designs that help people maintain healthy relationships with technology.

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Skills

Content

copywriting copyediting SEO content writing SEO strategy email marketing digital storytelling research social media script writing UX writing

Design

Photoshop Adobe Creative Cloud Avid Final Cut Pro photo editing

video editing DSLR cameras digital cinematography

Technology

Microsoft Office Suite WordPress Squarespace Final Draft HTML

Google Analytics Wix Python Asana Tidio Helium10 Mailchimp Trello

Work Experience

March 2020 - present

Content Strategist, Lavari Jewelers

Developed new voices for two established jewelry brands from scratch by writing new copy, editing existing copy, and assigning copy projects to other creatives on the team.
Developed SEO and copy strategies to recover sale losses due to COVID by the end of Q2, with Q3 reaching all-time highs.
Raised SEO conversion rates by 60% in first three months of work; in January 2021 both brands outperformed their entire Q1 from 2020 in both web engagement and revenue.
Targeted content to customer needs, such as ways to accessorize with a mask or how to disinfect jewelry without damaging it.
Created a personality quiz, a chatbot program, and a purchase flow to lead customers to more content.
Wrote style guides and held creative team meetings to maximize quality of delegated copy.

January 2017 - October 2020

Contributing Editor, FF2 Media

After being hired as associate film reviewer, rose to a contributing editorship over four years.
Interviewed high-profile women in film: Sally Potter, Miranda de Pencier, Melissa Silverstein.
Covered the Athena Film Festival yearly, producing a front-page feature on the event.

August 2017 - (hiatus)

Editor in Chief, Queerly

Published 2-3 articles on queer literature and culture per week, taking pieces from pitches through the drafting process and promoting through social media and SEO.
Used SEO, social media strategy, and a website redesign to nearly double traffic upon taking the helm in August 2019—from 600 up to 1000 unique visitors per month.

January 2017 - present

Freelance Writer, Self-Employed

Met style guides and content goals for both marketing companies and online publications.
Successfully used best practices to create content for mobile apps, ecommerce, and tech companies.
A selection of testimonials from freelancing contacts is available on the home page.

Education

2012-2016

NYU Tisch School of the Arts

Received a BFA in Film and Television.
Thesis film selected for 23 film festivals, including NewFilmmakers NY.
Won 6 awards in categories like Best Director and Best Short.