CV

Professional Summary

After four years of experience in journalism and marketing, Giorgi is seeking
opportunities in UX/UI that will allow her to create beautiful microcopy that impacts people positively.

 

A versatile and disciplined writer, she is interested in using cognitive
science to inform accessible designs, and creating designs that help people maintain healthy relationships with technology.​

Skills

Content

copywriting  copyediting  SEO content writing  SEO strategy  email marketing  digital storytelling  research  social media  script writing  UX writing

Design

Photoshop  Adobe Creative Cloud  Avid  Final Cut Pro  photo editing  

video editing  DSLR cameras  digital cinematography

Technology 

Microsoft Office Suite  WordPress  Squarespace  Final Draft  HTML 

Google Analytics Wix Python Asana  Tidio Helium10  Mailchimp  Trello 

Work Experience

March 2020 - present

UX Writer and Content Strategist, Lavari Jewelers

  • Developed and maintained a new, consistent brand identity for an emerging jewelry brand by writing new copy and editing existing copy.

  • Initiated/ executed UX projects: a personality quiz, chatbot flows, a purchase flow.

  • Planned/ conducted usability tests, user interviews to target pain points.

  • Identified competitors for competitive analysis in social media and site UX.

  • Raised SEO conversion rates by 60% in first three months of work; in January 2021 the brand outperformed its entire Q1 from 2020 in engagement & revenue.

  • Recovered sales losses due to COVID by end of Q2, Q3 reached all-time highs.

  • Manage a graphic designer, social media manager, and web developer.

  • Initiated and spearheaded a new summer collection by organizing a photoshoot, art directing front-page visuals, writing all related content, and performing data analysis for SEO conversion and other KPIs.

March 2021  - present

UX Writer/ Designer, Seguro Project

  • Built and delivered a chatbot to connect domestic violence survivors with help.

  • Conducted interviews, read academic papers to get qualitative & quantiative data.

  • Based on research, collaborated on personas and user journey to guide design. 

  • Presented a 2nd version bot to a Microsoft team to secure a partnership with them.

January 2017 - October 2020

Contributing Editor, FF2 Media

  • After being hired as associate film reviewer, rose to a contributing editorship over four years.

  • Interviewed high-profile women in film: Sally Potter, Miranda de Pencier, Melissa Silverstein.

  • Covered the Athena Film Festival yearly, producing a front-page feature on the event.

August 2017 - (hiatus)

Editor in Chief, Queerly

  • As a passion project, published 2-3 articles on queer literature and culture per week, taking pieces from pitches through the drafting process and promoting through social media and SEO.

  • Used SEO, social media strategy, and a website redesign to nearly double traffic upon taking the helm in August 2019—from 600 up to 1000 unique visitors per month. 

  • Designed themed quiz sets, new quiz formats, and new puzzles.

  • Created a trivia database used by the world's top trivia players, like Ken Jennings.

  • Wrote microcopy to go with quizzes, introducing content and making rules clear.

January 2019 - March 2020

UX Copywriter, Fleetwit

December 2017 - December 2019

Astrology Writer, Daily Horoscopes Ltd.

  • Created daily horoscopes for the twelve zodiac signs for the entire calendar year.

  • Extensively researched planetary transits to give each sign the most relevant and contextualized horoscope possible.

  • During period of work, the app became the #1 astrology app on the Android store. 

January 2017 - present

Technical Writer, Narrative Science

  • Wrote software copy for a cutting-edge artificial intelligence program at a leading SaaS company. 

  • Gained deep understanding about the company's research to effectively write 

  • Light coding duties involved in operation and maintenance of the company's proprietary software. 

January 2017 - present

Ecommerce Copywriter, Buycostumes.com

  • Create descriptions, blog posts for the leading costume retailer in the NYC area. 

  • Perform SEO research and competitive analysis with the Director of Marketing.

  • Initiate or take on microcopy projects to improve website design.

May 2017 - July 2018

AI Conversational Copywriter, Kartikey Group

  • Worked with CEO and Director of Content on AI conversation flows.

  • Implemented flows, branching conditionals, and links between flows.

  • Wrote all copy for extensive personalized flows and lifestyle/ wellness content.

Education

2012-2016

NYU Tisch School of the Arts

  • Received a BFA in Film and Television, graduated with honors.

  • Thesis film selected for 23 film festivals, including NewFilmmakers NY.

  • Won 6 awards in categories like Best Director and Best Short.