CV

Professional Summary

After four years of experience in journalism and marketing, Giorgi is seeking
opportunities in UX/UI that will allow her to create beautiful microcopy that impacts people positively.

 

A versatile and disciplined writer, she is interested in using cognitive
science to inform accessible designs, and creating designs that help people maintain healthy relationships with technology.​

Skills

Content

copywriting  copyediting  SEO content writing  SEO strategy  email marketing  digital storytelling  research  social media  script writing  UX writing

Design

Photoshop  Adobe Creative Cloud  Avid  Final Cut Pro  photo editing  

video editing  DSLR cameras  digital cinematography

Technology 

Microsoft Office Suite  WordPress  Squarespace  Final Draft  HTML 

Google Analytics Wix Python Asana  Tidio Helium10  Mailchimp  Trello 

Work Experience

March 2020 - present

Content Strategist, Lavari Jewelers

  • Developed new voices for two established jewelry brands from scratch by writing new copy, editing existing copy, and assigning copy projects to other creatives on the team. 

  • Developed SEO and copy strategies to recover sale losses due to COVID by the end of Q2, with Q3 reaching all-time highs.

  • Raised SEO conversion rates by 60% in first three months of work; in January 2021 both brands outperformed their entire Q1 from 2020 in both web engagement and revenue.

  • Targeted content to customer needs, such as ways to accessorize with a mask or how to disinfect jewelry without damaging it.

  • Created a personality quiz, a chatbot program, and a purchase flow to lead customers to more content.

  • Wrote style guides and held creative team meetings to maximize quality of delegated copy.

March 2021  - present

UX Writer/ Designer, Seguro Project

  • Conducted research to supplement existing research by the company, producing a plan for supporting women in their journey toward leaving situations of domestic violence. 

  • Designed an opening flow for the company's AI chatbot that efficiently filters users based on the wide variety of needs domestic violence survivors can have, directing the chatbot to the content they're looking for.

  • Currently building informational flows to indirectly lead women who may not understand themselves to be suffering from domestic violence to a fuller understanding of their situations, so that they can take control.

January 2017 - October 2020

Contributing Editor, FF2 Media

  • After being hired as associate film reviewer, rose to a contributing editorship over four years.

  • Interviewed high-profile women in film: Sally Potter, Miranda de Pencier, Melissa Silverstein.

  • Covered the Athena Film Festival yearly, producing a front-page feature on the event.

August 2017 - (hiatus)

Editor in Chief, Queerly

  • As a passion project, published 2-3 articles on queer literature and culture per week, taking pieces from pitches through the drafting process and promoting through social media and SEO.

  • Used SEO, social media strategy, and a website redesign to nearly double traffic upon taking the helm in August 2019—from 600 up to 1000 unique visitors per month. 

  • Created a database of trivia questions that attracted the top trivia players in the world, including Ken Jennings.

  • Designed themed quiz sets, new quiz formats, and new forms of puzzles to keep users engaged and constantly discovering new ways to use trivia.

January 2019 - March 2020

UX Copywriter, Fleetwit

December 2017 - December 2019

Astrology Writer, Daily Horoscopes Ltd.

  • Created daily horoscopes for the twelve zodiac signs for the entire calendar year.

  • Extensively researched planetary transits to give each sign the most relevant and contextualized horoscope possible.

  • During period of work, the app became the #1 astrology app on the Android store. 

January 2017 - present

AI Research Writer, Narrative Science

  • Gained deep understanding about the company's research to effectively create copy for training its cutting-edge artificial intelligence programs.

  • Learned about the technical systems being used to deliver content to the AI program, in order to insert code and variables into the copy where needed.

January 2017 - present

Ecommerce Copywriter, Buycostumes.com

  • Use SEO best practices to create descriptions that entertain people and rank highly on Google.

  • Among a roster of a hundred copywriters, was the first on call for new projects due to consistent quality and meeting of deadlines. (See testimonials on front page.)

May 2017 - July 2018

AI Conversational Copywriter, Kartikey Group

  • Designed chatbot flows and a voicing style for an astrology app's AI chatbot, using conversational structure and quality horoscope content to simulate the experience of speaking to an astrologer.

  • Used psychology research to create additional flows that linked personality traits of the signs to self-help content, e.g. content on perfectionism that a Virgo might be offered after specific interactions with the app. 

Education

2012-2016

NYU Tisch School of the Arts

  • Received a BFA in Film and Television, graduated with honors.

  • Thesis film selected for 23 film festivals, including NewFilmmakers NY.

  • Won 6 awards in categories like Best Director and Best Short.