CV

Professional Summary

After four years of experience in journalism and marketing, Giorgi is seeking
opportunities in UX/UI that will allow her to create beautiful microcopy that impacts people positively.

A versatile and disciplined writer, she is interested in using cognitive
science to inform accessible designs, and creating designs that help people maintain healthy relationships with technology.​

Content

copywriting  copyediting  SEO content writing  SEO strategy  email marketing  digital storytelling  research  social media  script writing  UX writing

​

Design

Photoshop  Adobe Creative Cloud  Avid  Final Cut Pro  photo editing  

video editing  DSLR cameras  digital cinematography

​

Technology 

Microsoft Office Suite  WordPress  Squarespace  Final Draft  HTML 

Google Analytics Wix Python Asana  Tidio Helium10  Mailchimp  Trello 

Work Experience

March 2020 - present

UX Writer and Content Strategist, Lavari Jewelers

• Developed and maintained a new, consistent brand identity for an emerging jewelry brand by writing new copy and editing existing copy.

• Initiated/ executed UX projects: a personality quiz, chatbot flows, a purchase flow.

• Planned/ conducted usability tests, user interviews to target pain points.

• Identified competitors for competitive analysis in social media and site UX.

• Raised SEO conversion rates by 60% in first three months of work; in January 2021 the brand outperformed its entire Q1 from 2020 in engagement & revenue.

• Recovered sales losses due to COVID by end of Q2, Q3 reached all-time highs.

• Manage a graphic designer, social media manager, and web developer.

• Initiated and spearheaded a new summer collection by organizing a photoshoot, art directing front-page visuals, writing all related content, and performing data analysis for SEO conversion and other KPIs.

March 2021  - present

UX Writer/ Designer, Seguro Project

• Built and delivered a chatbot to connect domestic violence survivors with help.

• Conducted interviews, read academic papers to get qualitative & quantiative data.

• Based on research, collaborated on personas and user journey to guide design. 

• Presented a 2nd version bot to a Microsoft team to secure a partnership with them.

January 2017 - October 2020

Contributing Editor, FF2 Media

• After being hired as associate film reviewer, rose to a contributing editorship over four years.

• Interviewed high-profile women in film: Sally Potter, Miranda de Pencier, Melissa Silverstein.

• Covered the Athena Film Festival yearly, producing a front-page feature on the event.

August 2017 - (hiatus)

Editor in Chief, Queerly

• As a passion project, published 2-3 articles on queer literature and culture per week, taking pieces from pitches through the drafting process and promoting through social media and SEO.

• Used SEO, social media strategy, and a website redesign to nearly double traffic upon taking the helm in August 2019—from 600 up to 1000 unique visitors per month. 

January 2019 - March 2020

UX Copywriter, Fleetwit