CV

Professional Summary

After four years of experience in journalism and marketing, Giorgi is seeking
opportunities in UX/UI that will allow her to create beautiful microcopy that impacts people positively.

 

A versatile and disciplined writer, she is interested in using cognitive
science to inform accessible designs, and creating designs that help people maintain healthy relationships with technology.​

Skills

Content

copywriting  copyediting  SEO content writing  SEO strategy  email marketing  digital storytelling  research  social media  script writing  UX writing

Design

Photoshop  Adobe Creative Cloud  Avid  Final Cut Pro  photo editing  

video editing  DSLR cameras  digital cinematography

Technology 

Microsoft Office Suite  WordPress  Squarespace  Final Draft  HTML 

Google Analytics    Wix   Python  Asana  Tidio  Helium10  Mailchimp  Trello 

Work Experience

March 2020 - present

Content Strategist, Lavari Jewelers

  • Developed new voices for two established jewelry brands from scratch by writing new copy, editing existing copy, and assigning copy projects to other creatives on the team. 

  • Developed SEO and copy strategies to recover sale losses due to COVID by the end of Q2, with Q3 reaching all-time highs.

  • Raised SEO conversion rates by 60% in first three months of work; in January 2021 both brands outperformed their entire Q1 from 2020 in both web engagement and revenue.

  • Targeted content to customer needs, such as ways to accessorize with a mask or how to disinfect jewelry without damaging it.

  • Created a personality quiz, a chatbot program, and a purchase flow to lead customers to more content.

  • Wrote style guides and held creative team meetings to maximize quality of delegated copy.

January 2017 - October 2020

Contributing Editor, FF2 Media

  • After being hired as associate film reviewer, rose to a contributing editorship over four years.

  • Interviewed high-profile women in film: Sally Potter, Miranda de Pencier, Melissa Silverstein.

  • Covered the Athena Film Festival yearly, producing a front-page feature on the event.

August 2017 - (hiatus)

Editor in Chief, Queerly

  • Published 2-3 articles on queer literature and culture per week, taking pieces from pitches through the drafting process and promoting through social media and SEO.

  • Used SEO, social media strategy, and a website redesign to nearly double traffic upon taking the helm in August 2019—from 600 up to 1000 unique visitors per month. 

January 2017 - present

Freelance Writer, Self-Employed

  • Met style guides and content goals for both marketing companies and online publications.

  • Successfully used best practices to create content for mobile apps, ecommerce, and tech companies.

  • A selection of testimonials from freelancing contacts is available on the home page.

Education

2012-2016

NYU Tisch School of the Arts

  • Received a BFA in Film and Television.

  • Thesis film selected for 23 film festivals, including NewFilmmakers NY.

  • Won 6 awards in categories like Best Director and Best Short. 

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