CV

Professional Summary

After four years of experience in journalism and marketing, Giorgi is seeking
opportunities in UX/UI that will allow her to create beautiful microcopy that impacts people positively.

 

A versatile and disciplined writer, she is interested in using cognitive
science to inform accessible designs, and creating designs that help people maintain healthy relationships with technology.​

Download Full CV

Skills

Content

copywriting  copyediting  SEO content writing  SEO strategy  email marketing  digital storytelling  research  social media  script writing  UX writing

​

Design

Photoshop  Adobe Creative Cloud  Avid  Final Cut Pro  photo editing  

video editing  DSLR cameras  digital cinematography

​

Technology 

Microsoft Office Suite  WordPress  Squarespace  Final Draft  HTML 

Google Analytics Wix Python Asana  Tidio Helium10  Mailchimp  Trello 

Work Experience

March 2020 - present

UX Writer and Content Strategist, Lavari Jewelers

  • Developed and maintained a new, consistent brand identity for an emerging jewelry brand by writing new copy and editing existing copy.

  • Initiated/ executed UX projects: a personality quiz, chatbot flows, a purchase flow.

  • Planned/ conducted usability tests, user interviews to target pain points.

  • Identified competitors for competitive analysis in social media and site UX.

  • Raised SEO conversion rates by 60% in first three months of work; in January 2021 the brand outperformed its entire Q1 from 2020 in engagement & revenue.

  • Recovered sales losses due to COVID by end of Q2, Q3 reached all-time highs.

  • Manage a graphic designer, social media manager, and web developer.

  • Initiated and spearheaded a new summer collection by organizing a photoshoot, art directing front-page visuals, writing all related content, and performing data analysis for SEO conversion and other KPIs.

March 2021  - present

UX Writer/ Designer, Seguro Project

  • Built and delivered a chatbot to connect domestic violence survivors with help.

  • Conducted interviews, read academic papers to get qualitative & quantiative data.

  • Based on research, collaborated on personas and user journey to guide design. 

  • Presented a 2nd version bot to a Microsoft team to secure a partnership with them.

January 2017 - October 2020

Contributing Editor, FF2 Media

  • After being hired as associate film reviewer, rose to a contributing editorship over four years.

  • Interviewed high-profile women in film: Sally Potter, Miranda de Pencier, Melissa Silverstein.

  • Covered the Athena Film Festival yearly, producing a front-page feature on the event.

August 2017 - (hiatus)

Editor in Chief, Queerly

  • As a passion project, published 2-3 articles on queer literature and culture per week, taking pieces from pitches through the drafting process and promoting through social media and SEO.

  • Used SEO, social media strategy, and a website redesign to nearly double traffic upon taking the helm in August 2019—from 600 up to 1000 unique visitors per month. 

  • Designed themed quiz sets, new quiz formats, and new puzzles.

  • Created a trivia database used by the world's top trivia players, like Ken Jennings.

  • Wrote microcopy to go with quizzes, introducing content and making rules clear.

January 2019 - March 2020

UX Copywriter, Fleetwit

December 2017 - December 2019

Astrology Writer, Daily Horoscopes Ltd.

  • Created daily horoscopes for the twelve zodiac signs for the entire calendar year.

  • Extensively researched planetary transits to give each sign the most relevant and contextualized horoscope possible.

  • During period of work, the app became the #1 astrology app on the Android store. 

January 2017 - present

Technical Writer, Narrative Science

  • Wrote software copy for a cutting-edge artificial intelligence program at a leading SaaS company. 

  • Gained deep understanding about the company's research to effectively write 

  • Light coding duties involved in operation and maintenance of the company's proprietary software. 

January 2017 - present

Ecommerce Copywriter, Buycostumes.com

  • Create descriptions, blog posts for the leading costume retailer in the NYC area. 

  • Perform SEO research and competitive analysis with the Director of Marketing.

  • Initiate or take on microcopy projects to improve website design.

May 2017 - July 2018

AI Conversational Copywriter, Kartikey Group

  • Worked with CEO and Director of Content on AI conversation flows.

  • Implemented flows, branching conditionals, and links between flows.

  • Wrote all copy for extensive personalized flows and lifestyle/ wellness content.

Education

2012-2016

NYU Tisch School of the Arts

  • Received a BFA in Film and Television, graduated with honors.

  • Thesis film selected for 23 film festivals, including NewFilmmakers NY.

  • Won 6 awards in categories like Best Director and Best Short.