At Lavari, I was first brought on as lead writer. I create website copy, direct our social media manager, and either write or delegate product descriptions.
Soon I found myself taking on more responsibilities, like data-driven seasonal sales campaigns, a new style guide for our blog and web copy, and concepting our upcoming newsletter!
I didn't know it at the time, but I was growing into the role of a content strategist.
As content strategist, I guided the company through the initial crisis of COVID-19, achieving record high sales by the summer! In fact, January 2021 outperformed the entirety of 2020's first quarter.
One reason for those gains is my SEO strategy, which boosted conversion by 60% in my first three months of work. Another reason is my targeted content, such as guides for how to wear nose rings with masks and general mask accessory guidelines. We also gave our followers important content on how to disinfect their jewelry effectively, without damaging the pieces with corrosive chemicals!
After a year at the company, I've started branching out into other areas, expanding the brand's reach through interactive media on our home page. I made a Buzzfeed-style personality quiz that gives people product recommendations based on fun lifestyle-oriented questions!
I'd had this idea since I came on, so I was excited to execute it recently!
You can find this quiz in its natural habitat, embedded in our home page.
— Name, Title
I've also created chatbot flows to engage customers. My favorite is another recommendation quiz, this one a little more straightforward.
The chatbot gets the customer's attention, and lets them opt into the flow.