I use authentic words
for research-based results
in digital storytelling.
As content strategist at
Lavari Jewelers, I create
crisp, fun copy that converts.
When I started at Lavari, my first job was to develop a new brand voice from scratch! After making a style guide for myself and the team, we started building out the copy. Then COVID hit.
I strategized our content and SEO to recover sales losses by the end of 2020 Q2, with Q3 reaching all-time highs. And I'm still working toward bigger results--in January 2021, the brand outperformed all of Q1 from 2020 in both web engagement and revenue.
I've even improved the UX/UI of our site by creating interactive content to help people discover more of the brand. For the front page I made a personality quiz and a chatbot that gives customers product recommendations, and I'm currently building a purchase flow that directs people to more content after they buy.
See more of my Lavari work here.
Selected Freelance Work
Before I linked up with Lavari Jewelers, I spent four years gaining freelance writing experience in journalism and copywriting. I wrote descriptions for Halloween costumes, weekly movie reviews, tons of think-pieces, and horoscopes for an app.
Those four years were like a trial by fire, and I came through it more in love with what I do than ever. I also produced a body of work that I'm proud of! Click the links in this box for a peek, and browse a wider selection here.
Check out what I do in my spare time, from my NYU thesis film to my upcoming indie game.
"Giorgi provides stellar work, which is consistently bold, clever and colorful, and she's genuinely dedicated and excited by her work." -- Corrinne Smith, former content director at Buyseasons, Inc.
"Giorgi consistently writes our website's most popular content, and her distinct voice and humor draws readers in. She's constantly coming up with fresh and engaging projects that she sees through to the end, while comfortably meeting deadlines." -- Hannah Varacalli, former editor in chief of Queerly
"Giorgi has proven herself an efficient and reliable resource, consistently able to produce quality work on every occasion I’ve asked her to create copy." -- Tom Pokorney, solutions consultant at Narrative Science
Find out more!